Every now and again an email comes my way via the younger generation – that newer, taller, better-looking, and funnier bunch of people – asking in a round-about way for a top-line primer on advertising and how best to apply.
Sooo, I dunno. I got one of those emails a while ago from a would-be planner and bashed out a reply, part of which I’ve copied below. Hopefully it’s a start. This is the kind of post that would have festered in my drafts box had I not just read Jason’s timely post about, er, giving less advice.
If you (public) could help me that would be great. What advice / reading lists would you give? The fresher the better.
My creative director’s blog is a pretty good insight into the mindset and business of advertising.
I am of course a veritable wealth of information and wisdom. Sadly I don’t blog that often, but when I do etc.
Definitely good to have a few favourite adverts.
I’ve never written an application letter to an agency, but if you want to pass one by me I will do my best to identify and eliminate cringe as and when it arises.
Just remembered another blog (reading back this email and realising how good/wanky it looks with short sentences).
Oh, and Dave Bedwood is also very smart on advertising. (I love his thing about shit advertising in the Sci-Fi future.)
And there’s this book I’ve been meaning to read for ages.
Nathan is great, though I wish he hadn’t switched to that Tumblr theme.
Also have a look at the archives of Crackunit, which should be bread-and-butter by now but it’s amazing the number of people who still don’t get it.