For the 2010 General Election, the Lib. Dems wanted to establish themselves as a viable alternative to the same old two big parties, Conservatives and Labour. So, with the help of Cyriak, we created a fake party – Labservative – led by Gorvid Camerown.
Lacking the deep pockets of our larger rivals, smart use of social media became all the more important. Gorvid won thousands of fans and followers on Facebook by inviting the public to Photoshop his new cabinet. He tweeted on all manners of subjects, including the #boatrace (unsurprisingly he was an Oxbridge man). He checked in, and became Foursquare mayor of Number 10. His love of the status quo even stretched to scrobbles on Last.fm.
Labservative was awarded a ‘merit’ at the Orange Digital Election Awards in the category ‘Best use of Digital Campaigning by a Political Party’.