Fun little games scattered across the Internet. Get the code, enter the prize draw, and you could have been one of the First 10 people in the UK to wrap your mitts round the hotly anticipated ‘PlayStation phone’, also known as the Xperia PLAY, AKA not that great a phone in reality.
Still, the promotion was a big success and grew Sony Ericsson’s fan page size a great deal. We tested lots of permutations of Facebook ads to get the most targeted and effective.
Unfortunately, SE didn’t have the vision to go full-steam ahead with my campaign idea of ‘mullet’. Who can say how the smartphone wars might have turned out different?